Anthony Leiserowitz, director of the Yale Program on Climate Change Communication, explained that 4 out of 10 adults have never heard of climate change, a statistic that rises to two-thirds of adults in many developing countries.

“If you don’t know you’re at risk, you’re more at risk, because you can’t fully understand the changes already occurring in your local climate and weather conditions and [more importantly] can’t make decisions about the future that factor in climate change,” he told Devex.

The need for new ways to tell the story about climate change should be no surprise to COP21 participants, who saw everything from parody advertisements to pop up tattoo parlors at the climate talks. But the question now is what the global development community can learn from a range of new initiatives to make the conversation on climate more inclusive.

Available at: https://www.devex.com/news/bringing-affected-communities-into-the-climate-change-conversation-87503