These awards serve as part of ensuring a link, coordination and synchronisation between formal structures of SADC governments, civil society, academia, labour and the media.

To promote regional integration and cooperation (cross-border issues), the awards aim to recognise excellence in journalism in the area of print, photo, television, radio, as well as to encourage media practitioners in member states to cover issues pertaining to the region.

Available: http://www.sanews.gov.za/south-africa/calls-media-enter-2015-sadc-awards