by Kate Douglas
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However, South Africa has historically been considered, and used, as the gateway into Africa and – according to Lullu Krugel, senior economist and associate director for KPMG – remains so today.
“It’s still by far the most important market that most companies look at when they want to enter Africa and quite a few multinationals already have their African head offices… here in South Africa. So we still see a lot of them using the country as a base to expand,” Krugel told How we made it in Africa.
Source: How we made it in Africa